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McDonald’s Stock: Strong Q2 Growth Defies Market Challenges

Felix Baarz by Felix Baarz
August 7, 2025
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McDonald’s exceeded analyst expectations in Q2 2025, reporting a 3.8% global same-store sales surge—outpacing the projected 2.4% growth—driven by value-focused promotions like the $5 meal deal and a "buy one, get one for $1" campaign. The company’s stock rose 2.3% following the announcement, buoyed by a 5% revenue increase to $6.84 billion and an 11% jump in operating profit to $3.23 billion. Key markets, including the U.S. (2.5% growth), the U.K., Canada, and France, contributed to the rebound, with Japan emerging as a standout performer in licensed territories (5.6% growth).

Digital and Value Strategies Pay Off

The fast-food giant’s emphasis on affordability for budget-conscious consumers and digital expansion proved pivotal. Loyalty programs across 60 markets generated $9 billion in systemwide sales this quarter, underscoring the success of its data-driven transformation. Despite broader retail sector struggles, McDonald’s combination of nostalgia-driven marketing and limited-time offers has solidified its resilience, with analysts maintaining bullish outlooks amid competitive headwinds.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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