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Can Quality-Focused Investing Weather Market Volatility? The Invesco S&P 500 ETF Approach

Robert Sasse by Robert Sasse
September 25, 2025
in Analysis, ETF, S&P 500, Value & Growth
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In times of market uncertainty, investors often gravitate toward fundamentally sound companies. The Invesco S&P 500 Quality ETF (SPHQ) embodies this strategy, focusing on profitable firms with strong balance sheets. But how effective is this quality-centric approach when navigating turbulent financial conditions?

Performance and Recent Momentum

The ETF’s performance metrics demonstrate its recent strength. Year-to-date, SPHQ has advanced by 9.32%. Over the past three months, it gained 3.90%, with a 0.99% increase in the last week alone. Currently trading at $73.28, the fund is hovering near its 52-week high of $73.79. Despite these solid gains, a note of caution emerged recently: SPHQ experienced a significant outflow of $297.3 million in the past week, potentially signaling investor hesitation about the strategy’s near-term prospects.

A Concentrated Portfolio of Market Leaders

SPHQ holds a selective portfolio of just 103 stocks, indicating a high-conviction strategy. This concentration is further emphasized by the fact that the top ten holdings account for a substantial 39.25% of the fund’s assets. The performance of these giants is therefore a primary driver of the ETF’s overall returns.

The leading positions are:
* Apple at 5.79%
* Mastercard at 4.81%
* Costco at 4.63%

Should investors sell immediately? Or is it worth buying Invesco S&P 500® Quality ETF?

Other significant holdings include Procter & Gamble (4.62%), General Electric (4.48%), and Visa (4.39%). Daily price movements in individual components, such as a 2.53% gain for 3M or a slight 0.22% dip for KLA Corp., illustrate the ongoing activity within the concentrated portfolio.

Sector Allocation and Geographic Focus

The sector breakdown reveals where the fund’s quality screen identifies strength:
* Information Technology: 26.47%
* Industrials: 19.73%
* Consumer Staples: 18.24%

These core allocations are supplemented by exposure to the Financials (13.76%) and Consumer Discretionary (7.11%) sectors. The fund maintains an almost exclusive focus on the U.S. market, with 99.9% of its assets invested domestically.

Navigating a Competitive Landscape

SPHQ operates in a crowded field, competing with other ETFs like the iShares MSCI USA Quality Factor ETF (QUAL) and the Fidelity Quality Factor ETF (FQAL). While all three pursue a quality investment objective, they employ different methodologies by tracking separate underlying indexes. QUAL boasts a larger asset base, while FQAL is often noted for its lower expense ratio. Although their performance trends are generally similar, the nuances in their respective index construction and portfolio composition lead to performance differentials. The recent capital outflow from SPHQ raises the question of whether its specific, top-heavy strategy can maintain an edge against its established rivals in the long run.

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Tags: Invesco S&P 500® Quality ETF
Robert Sasse

Robert Sasse

About Dr. Robert Sasse Accomplished economist, entrepreneur, and profound expert in financial markets. Dr. Robert Sasse holds a doctorate in economics and combines academic rigor with practical entrepreneurial experience. His deep expertise in economic relationships and unwavering conviction for a free-market liberal economic order drives his mission to provide investors with well-founded knowledge and guidance.
Areas of Expertise:
  • Economic Theory and Practice
  • Free-Market Economics
  • Entrepreneurship and Business Strategy
  • Investment Philosophy
Dr. Sasse's unique combination of academic knowledge and real-world business experience enables him to provide investors with comprehensive insights that bridge theory and practice.

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