BYD’s Global Expansion Strategy Gains Momentum with New Hybrid SUV

Chinese electric vehicle manufacturer BYD is charting a new course in its international growth strategy with the introduction of its Ti7 plug-in hybrid SUV as the company’s first “global model.” This strategic repositioning comes as competitive pressures intensify across European markets, presenting both opportunities and challenges for the automaker.

November Sales Data Awaited Amid Market Optimism

BYD shares concluded the trading week with a 1.16% gain, reaching approximately €10.87. Market participants are closely monitoring whether the company can maintain its growth trajectory despite anticipated subsidy reductions in 2026 and heightened price competition within its domestic market. The upcoming November sales figures, scheduled for release Monday, could provide significant momentum if they continue the record-breaking trend established in October.

Goldman Sachs reaffirmed its buy rating on Friday, highlighting BYD’s export strategy as a crucial counterbalance to market saturation in China. The financial institution’s endorsement underscores confidence in the company’s international expansion plans.

Ti7 Hybrid SUV Positioned for Worldwide Markets

During the recent Bangkok Motor Expo 2025, BYD officially unveiled the Ti7 plug-in hybrid SUV as the centerpiece of its global strategy. The vehicle, which has already achieved remarkable domestic success with over 50,000 units sold within just 80 days under the Fang Cheng Bao sub-brand, merges rugged off-road styling with advanced electrification technology.

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Equipped with BYD’s latest DM 5.0 hybrid powertrain system, the Ti7 delivers up to 483 horsepower while achieving an electric-only range of 130 kilometers. Thailand serves as the strategic launchpad for Southeast Asian operations, with subsequent market entries planned throughout Europe and Latin America.

Competitive Landscape Intensifies with Major Investments

Simultaneously with BYD’s product announcement, battery manufacturing giant CATL and automotive conglomerate Stellantis commenced construction on a €4.1 billion gigafactory in Zaragoza, Spain. This massive facility dedicated to lithium iron phosphate battery production represents a direct competitive challenge to BYD’s vertically integrated supply chain in European markets.

This development highlights the accelerating localization trend within the electric vehicle sector—a strategic approach BYD is similarly pursuing through its planned manufacturing facilities in Hungary and Turkey. The timing of these parallel initiatives demonstrates the fierce competitive dynamics: while BYD expands its product portfolio across emerging markets, the company faces increasingly localized competition in Western regions.