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Netflix Shares Under Pressure Amid High-Stakes Acquisition Battle

Felix Baarz by Felix Baarz
January 11, 2026
in Analysis, Market Commentary, Mergers & Acquisitions, Tech & Software
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Despite posting robust operational growth for 2025, Netflix finds its valuation under significant strain. The primary catalyst is the streaming giant’s proposed $82.7 billion acquisition of major assets from Warner Bros. Discovery (WBD), a move now facing aggressive legal and competitive challenges from Paramount.

Investors are currently grappling with a central dilemma: weighing the substantial financial and regulatory risks of this mega-deal against its potential strategic payoff.

Market Performance and Context

Closing at $89.46 on Friday, Netflix stock registered a daily decline of 1.18%. The share price now sits approximately 30% below its 52-week high of $134.12, a downward trend established over the past three months.

Fundamentally, Netflix’s 2025 performance had appeared strong, featuring a 10-for-1 stock split and a 17% year-over-year Q3 revenue increase to $11.51 billion. Nevertheless, market sentiment is currently dominated by uncertainty surrounding the company’s merger and acquisition strategy.

The Competing Bids for Warner Bros. Discovery

Netflix’s cash-and-stock proposal values the targeted WBD assets at $82.7 billion. The offer specifics include $23.25 in cash plus $4.50 in Netflix stock for each WBD share.

Strategically, Netflix aims to combine its subscriber base of over 300 million with the roughly 128 million users of HBO Max. Management projects annual cost synergies of $2 to $3 billion starting in 2029.

However, the transaction’s sheer size—consuming about 19% of Netflix’s current market capitalization of approximately $408 billion—explains the cautious stance of many shareholders.

Should investors sell immediately? Or is it worth buying Netflix?

This deal is not unchallenged. Paramount Skydance has submitted a competing, higher offer of $108.4 billion, or $30 per share. The WBD board has repeatedly rejected this proposal, citing concerns over its heavily debt-financed structure, which could saddle a combined entity with an additional $54 billion in debt. In contrast, WBD views Netflix’s bid as “financially more solid,” backed by Netflix’s investment-grade credit rating and substantial market cap.

Regulatory Hurdles and Political Opposition

Paramount is concurrently mounting a regulatory offensive. On January 7, Paramount’s chief legal officer, Makan Delrahim, submitted a letter to the antitrust subcommittee of the U.S. House of Representatives.

Key arguments in the letter contend that:
– A Netflix-WBD merger would be “presumptively unlawful” under existing antitrust standards.
– It would entrench Netflix’s market power in the streaming sector.
– Delrahim dismissed the argument that Netflix competes directly with free platforms like YouTube as “psychedelic antitrust” lacking legal foundation.

Both the U.S. Department of Justice and the European Commission are expected to scrutinize the proposed acquisition for 12 to 18 months, a prolonged period of uncertainty that is visibly weighing on the stock.

Key Data at a Glance

  • Current Share Price: $89.46 (Friday’s close)
  • Trend: Down 1.18% for the session; trading ~30% below 52-week high
  • Next Catalyst: Q4 earnings report scheduled for January 20 (in nine days)
  • Proposed Acquisition: $82.7 billion for WBD assets
  • Consensus Price Target: Approximately $128.70 (indicating significant upside potential if deal risks subside)

Diverging Views from Wall Street

Analyst perspectives are split. Goldman Sachs reaffirmed a “Neutral” rating on Friday but lowered its price target from $130 to $112, citing the substantial execution risks associated with the massive acquisition.

In contrast, Jefferies analyst James Heaney views the recent share price weakness as a buying opportunity, maintaining a $134 price target. He emphasizes the company’s robust organic growth trajectory independent of its M&A ambitions.

The upcoming Q4 report on January 20 is now a critical focal point. Beyond subscriber and revenue figures, commentary regarding integration costs, financing plans, and the expected approach to antitrust authorities will likely dictate the stock’s direction in the subsequent weeks.

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Tags: Netflix
Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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