Meta Platforms, Inc. finds itself at a critical juncture, with two major events set to unfold within a 48-hour window. As the social media giant prepares to release its quarterly financial results, a significant analyst upgrade has provided momentum for its stock. Concurrently, a pivotal courtroom battle is commencing in Los Angeles, presenting investors with a complex risk-reward calculation: Does the promise of artificial intelligence-driven growth justify soaring expenditures, or will mounting legal liabilities take precedence?
Legal Challenges Emerge as Earnings Loom
Even as financial prospects are scrutinized, a substantial legal threat is materializing. Jury selection began yesterday in Los Angeles for a landmark lawsuit. A 19-year-old plaintiff alleges that Meta intentionally designed its platforms to be addictive for minors. An unfavorable verdict for the technology conglomerate could set a powerful precedent, potentially impacting thousands of similar pending cases and undermining the legal protections historically afforded to platform operators.
Analyst Forecasts a Significant Re-rating
The current optimistic sentiment is largely attributed to a substantial rating upgrade from Rothschild & Co Redburn. Analyst James Cordwell revised his recommendation from “Neutral” to “Buy,” while dramatically increasing his price target from $740 to $900. This new target suggests an upside potential of approximately 34% from the current trading level.
Cordwell bases his bullish outlook on Meta’s dominant position as an advertising “demand engine.” He argues that the company’s massive investment in artificial intelligence will enhance ad-targeting precision, enabling it to capture greater market share, particularly in areas beyond traditional search engine advertising. Meta shares are currently trading near $674, having climbed more than 11% over the past week.
Should investors sell immediately? Or is it worth buying Meta?
Earnings Report to Scrutinize Cost Trajectory
Tomorrow evening’s financial release will be the true test for this optimism. When Meta discloses its quarterly performance after the market closes on Wednesday, analysts anticipate a revenue surge of about 21% to $58.45 billion. However, investor focus will be intensely fixed on the company’s spending outlook.
Market participants are keenly awaiting guidance on infrastructure costs. Bank of America estimates that capital expenditures (Capex) for AI expansion could reach between $109 billion and $114 billion by 2026. The market demands clear evidence that these colossal investments will translate into tangible revenue growth in the foreseeable future and help offset the persistent multibillion-dollar losses from the Reality Labs division. In a bid to diversify revenue streams, the company is reportedly testing paid subscription models for Instagram and Facebook, which would grant users access to premium AI features.
The coming days are likely to set the near-term direction for Meta’s stock. Should the company deliver strong results tomorrow alongside a credible roadmap for monetizing its AI investments, the new $900 price target will gain fundamental credibility. Conversely, a disappointing outlook may swiftly refocus attention on concerns over cost inflation and legal vulnerabilities, potentially erasing recent gains.
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