Diginex Pivots to Sustainability Tech with New Leadership

In a decisive move to cement its strategic redirection, Diginex has appointed Lubomila Jordanova as its new Chief Executive Officer, effective immediately. This leadership change comes just days after the company finalized its acquisition of software specialist Plan A, which Jordanova founded and led. The appointment signals Diginex’s full commitment to becoming a leader in sustainability technology and regulatory compliance solutions.

Leadership Transition Follows Acquisition

The shift at the helm is a direct result of Diginex’s recent acquisition strategy. Jordanova brings deep, specialized knowledge in carbon accounting and European Union sustainability regulations to the CEO role. Her promotion from within the newly acquired entity underscores Diginex’s ambition to build a comprehensive platform for Sustainability- and Regulatory-Technology (RegTech).

She succeeds Mark Blick, who stepped down from the CEO position on January 28, 2026. Blick, who led the company to its Nasdaq listing in January 2025, will remain with the firm as a strategic advisor to ensure a smooth transition. During his tenure, Diginex achieved significant revenue growth and completed several key acquisitions.

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Accelerated Strategic Timeline

This executive change occurs during a period of intense activity for the company. The timeline of recent events highlights an aggressive strategic rollout:

• January 14, 2026: Finalization of the Plan A acquisition.
• January 23, 2026: Signing of a joint-venture framework agreement in Brazil.
• January 28, 2026: Appointment of Lubomila Jordanova as CEO and transition of Mark Blick to an advisory role.

The Brazilian venture, located in the state of Mato Grosso, focuses on developing a digital infrastructure for ESG reporting within the beef industry, marking a key step in Diginex’s international expansion.

Future Measured by Integration and Scale

By placing the founder of Plan A at the top, Diginex is making its prioritization of specialized ESG software solutions unequivocal. The success of this refined corporate strategy will now be judged on the rapid technical integration of the combined platforms and the ability to scale ongoing projects, such as the newly launched initiative in South America.