A brutal profit collapse of more than 55% alongside a gross margin that climbed to an 18.81% high — that is the paradox defining BYD’s first quarter and setting the stage for the stock’s next big move. Investors now face a binary question: has the Chinese electric-vehicle giant already hit bottom, or is the domestic price war about to deliver another blow?
The market’s initial reaction has been cautiously optimistic. On Thursday, shares surged 3.25% to €10.10, pushing the seven-day rally to 8.58% from the June low of €8.03, set on the 30th. The recovery has trimmed the year-to-date decline to 7.82%, though the stock still trades roughly 32% below the 52-week high of €14.80 from July 2025.
The catalyst for Thursday’s jump was a series of strategic announcements that underscored BYD’s determination to pivot toward overseas markets and next-generation technology. Chief among them was a commitment to invest nearly €2 billion in 3,000 ultra-fast charging stations across Europe by 2027. The network is designed to recharge a vehicle’s battery to 70% in just five minutes, tackling the range anxiety that has held back EV adoption on the continent.
Vice President Stella Li reinforced the shift in geographic focus, stating bluntly that BYD does not need the U.S. market to overtake Toyota as the world’s top automaker. Instead, the company is concentrating its firepower on Europe, Australia and Southeast Asia, where it already holds a 2.8% share of the EV market — ahead of several legacy competitors. In 2025, BYD sold roughly 4.6 million vehicles globally, compared with Toyota’s 10.5 million, but the gap is narrowing.
That overseas push is already showing up in the numbers. In May, BYD sold a record 160,644 vehicles abroad, an 80.4% surge year-on-year. The share of foreign sales in the overall mix has jumped from 21% to 46%, and international revenue now accounts for more than 38% of the total. Goldman Sachs estimates that international markets could generate roughly 62% of BYD’s profit by 2030, making the export engine the most important driver of a potential earnings recovery.
Should investors sell immediately? Or is it worth buying BYD?
The thesis that BYD has passed the profit trough rests on this shifting sales mix. In the first quarter, net income fell 55.38% year-on-year, the worst drop in recent memory, and operating profit declined for the first time since 2021. Yet the gross margin improved sequentially to 18.81%, and the EBIT beat analyst expectations by 82%, according to Goldman Sachs. The bank sees Q1 2026 as the likely profit low point, provided that overseas volumes continue to gain traction.
Complementing the charging infrastructure push is an aggressive bet on autonomous driving. BYD confirmed that more than 3.33 million of its vehicles are now equipped with advanced driver-assistance systems (ADAS), with 176,315 such cars sold in June alone. The backbone of this capability is the “God’s Eye” system (Tian Shen Zhi Yan), which collects over 210 million kilometers of real-world driving data daily. More than 5,000 engineers feed that data into machine-learning models, and the company recently launched a safety service called City Navigation built on the platform.
The dual focus on hardware and software is intended to differentiate BYD from competitors locked in a bruising price war on its home turf. Yet the domestic market remains fiercely competitive, and management has flagged rising research spending and higher financing needs as pressures on the balance sheet. A capital increase cannot be ruled out, which would cloud the recovery narrative if it materializes.
Technical indicators reflect the market’s suspended judgment. At €10.10, the shares trade 4.70% above their 50-day moving average of €9.64 but remain 5.17% below the 200-day average of €10.65. The 14-day relative strength index stands at 62.7, suggesting upward momentum without overbought conditions. The annualized volatility of 40% underscores an unusually high degree of uncertainty about the next direction.
The key question for the second half of 2026 is whether the overseas margin improvement can persist and offset the domestic drag. Goldman Sachs expects the second-quarter results to show further sequential progress, buoyed by new models and the continued export surge. A successful test of the 100-day moving average near €10.45 would provide technical confirmation. Until BYD releases its official half-year report, investors will have to rely on monthly delivery and export figures as the best gauge of whether the profit recovery is real or illusory.
Ad
BYD Stock: Buy or Sell?! New BYD Analysis from July 16 delivers the answer:
The latest BYD figures speak for themselves: Urgent action needed for BYD investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from July 16.
BYD: Buy or sell? Read more here...











