Applovin shares continued their remarkable ascent, propelled by a significant price target increase and the company’s imminent addition to the S&P 500 index. The stock reached a fresh peak as trading concluded for the week.
Fundamental Strength Underpins Market Optimism
The rally is fundamentally supported by Applovin’s impressive operational performance. The company’s strategic pivot away from its unprofitable app business is yielding substantial results. A renewed focus on its software platform drove exceptional second-quarter 2025 results, with revenue surging 77% year-over-year, significantly surpassing market expectations.
Central to this growth is the AI-powered advertising platform AXON 2.0. Its expansion beyond the gaming sector—particularly into e-commerce—represents considerable future potential.
Wedbush Raises Target to $725
Market experts at Wedbush provided significant momentum by elevating their price objective by a substantial 17%, from $620 to $725. The firm maintained its “Outperform” rating on the equity, citing robust growth within Applovin’s gaming and e-commerce client segments. The market responded immediately to this vote of confidence, with shares advancing nearly 2% to approximately $582.
This gain capped an extraordinary week of trading that saw the stock achieve cumulative gains approaching 19%.
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Index Inclusion Drives Institutional Interest
The primary catalyst for the current rally remains Applovin’s scheduled inclusion in the S&P 500 on September 22. This development has energized market participants, as it will automatically trigger substantial capital flows from index-tracking funds. The inclusion effectively transforms Applovin into a viable investment option for numerous institutional portfolios.
The critical question remains whether entry into this elite index will generate the anticipated demand surge.
Upcoming Catalysts
Applovin faces a busy schedule of potential market-moving events:
* September 22: Official S&P 500 inclusion
* October 1: Launch of the self-serve tool for its advertising platform
* Early November: Next quarterly earnings release
Expectations are elevated. The market will be watching closely to see if Applovin can successfully translate its current momentum into concrete financial results.
Key Data Points:
* Wedbush Price Target: $725 (+17%)
* Q2 Revenue Growth: +77% year-over-year
* Q3 Revenue Guidance: $1.32 – $1.34 billion
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