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Beiersdorf Stock: Nivea’s Glow Fades as Forecasts Dim

Felix Baarz by Felix Baarz
August 6, 2025
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Beiersdorf’s shares plummeted nearly 10% to €96—a low not seen since November 2022—after the Hamburg-based consumer goods giant slashed its annual sales outlook due to weakening demand in its core skincare business. The DAX-listed stock became the index’s worst performer, with organic growth crashing to 2.1% in H1 2023 from 7.1% a year earlier. Net profit dropped to €561 million, while flagship brand Nivea shrank 0.5% in Q2, raising concerns about stalled innovation. Analysts warn the broader skincare market slowdown spells trouble for the specialty firm.

Innovation Hopes Amid Market Headwinds

Despite cutting its organic growth forecast from 4-6% to 3%, management pins hopes on new products like Nivea Epigenetics Serum to revive fortunes. The adhesives division Tesa also dragged results down with a 3.7% decline. While margins held at 16.1%, Beiersdorf’s stock has lost 22% year-to-date—triple the sector’s decline. Investors remain skeptical despite promises of a "strong innovation pipeline," watching closely for signs of recovery in H2.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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