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Booking Stock: European Hotels Launch Massive Lawsuit

Robert Sasse by Robert Sasse
August 4, 2025
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Booking Holdings faces a major legal challenge as over 10,000 European hotels unite in a collective lawsuit demanding compensation for two decades of alleged unfair practices. The action follows a landmark 2024 European Court of Justice ruling that deemed "best price clauses" anti-competitive, which previously barred hotels from offering lower rates on their own websites than on Booking’s platform. The company’s stock dipped 0.86% in pre-market NASDAQ trading to $5,340, reflecting investor unease.

Market Dominance Under Scrutiny

With a 71% share of Europe’s online travel market—72.3% in Germany—Booking’s dominance is central to the case. Hotels argue they were forced into dependency, with direct bookings declining by 8% in Germany over a decade. Coordinated by a Dutch court, the lawsuit could result in billions in damages, amplified by support from 30+ national hotel associations. Despite the backlash, many hotels remain reliant on Booking’s global reach, highlighting an industry-wide paradox. The deadline to join the claim was extended to August 29 due to overwhelming participation.

Tags: Booking
Robert Sasse

Robert Sasse

About Dr. Robert Sasse Accomplished economist, entrepreneur, and profound expert in financial markets. Dr. Robert Sasse holds a doctorate in economics and combines academic rigor with practical entrepreneurial experience. His deep expertise in economic relationships and unwavering conviction for a free-market liberal economic order drives his mission to provide investors with well-founded knowledge and guidance.
Areas of Expertise:
  • Economic Theory and Practice
  • Free-Market Economics
  • Entrepreneurship and Business Strategy
  • Investment Philosophy
Dr. Sasse's unique combination of academic knowledge and real-world business experience enables him to provide investors with comprehensive insights that bridge theory and practice.

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