eBay has significantly outperformed analyst expectations for the second quarter of 2025, reporting earnings per share of $1.37 versus the forecasted $1.30. Revenue climbed to $2.73 billion, exceeding estimates of $2.64 billion and representing a 6% year-over-year increase. This impressive performance was largely driven by accelerating US business growth, where Gross Merchandise Volume increased by 7%. The company’s strategic focus on collectibles and auto parts has paid dividends, with trading cards contributing substantially to GMV growth for the tenth consecutive quarter. Following the announcement, eBay shares surged 6.74% in after-hours trading to $82.79. Management has raised its full-year guidance, now projecting EPS growth between 10-12%, up from the previous 8-10% forecast.
Advertising and Financial Services Fuel Growth
Advertising has emerged as a major revenue driver for eBay, generating $482 million in the quarter, a 16% increase. First-party advertising alone contributed $455 million, growing 17% and now representing 2.5% of total trading volume. The company’s expansion into financial services has also yielded positive results, with the Klarna integration in the US producing average order values three times higher than the marketplace average. The Seller Capital program has already distributed over $100 million to more than 10,000 sellers worldwide. eBay’s operating margin reached 28.4%, substantially exceeding the projected 27.0-27.8% range, while the company plans $2.5 billion in share buybacks for the year and has increased its quarterly dividend to $0.29 per share.
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