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Ford Stock: Electrification Push Sparks Investor Debate

Felix Baarz by Felix Baarz
August 12, 2025
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Ford is betting big on electrification, unveiling a $5 billion investment to revamp production facilities and launch a new Universal EV Platform. The automaker plans to introduce an electric pickup priced aggressively at $30,000, aiming to challenge Tesla’s dominance in the segment. Analysts note the strategy could mark a turning point for Ford’s struggling stock, with one major bank maintaining a buy rating and a $14 price target. The Kentucky plant will receive $2 billion to produce the new pickup by 2027, securing 4,000 jobs. However, skepticism persists due to recent recalls affecting over 100,000 vehicles and tariff-related headwinds costing $2 billion annually.

Mixed Analyst Sentiment Amid Strategic Shift

While some analysts upgraded Ford’s price targets, others retained cautious ratings, citing overvaluation concerns. The EV division, Model E, is projected to reduce losses by 2026, supported by cost-cutting and streamlined operations. Investors await a pivotal strategy update in August, which could clarify Ford’s path to profitability in the competitive EV market. Despite a 6.6% dividend yield, questions linger over whether the massive investments will position Ford as a true Tesla rival.

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Felix Baarz

Felix Baarz

My name is Felix Baarz, and I look back on over fifteen years of experience as a business journalist. I have always been fascinated by the mechanisms and dynamics of global financial markets as well as the complex economic and political interconnections that shape our world. With this passion, I have made a name for myself as an expert on international financial markets and dedicate myself with great commitment to making even the most complex topics understandable and accessible to my readers. My roots lie in Cologne, where I was born and raised. Early on, my curiosity about economic topics and international developments sparked my interest in journalism. After completing my studies, I began my career as a business editor at a respected German trade publication. Here I laid the foundation for my professional career, but my curiosity soon drew me out into the wider world. A turning point in my life was moving to New York, where I lived for six years and gained insight into leading media houses. In this vibrant metropolis, I was able to report firsthand from the heart of the global financial world. From daily developments on Wall Street to major economic policy decisions that make waves worldwide, I had the opportunity to write about central topics that move people and markets alike. This time shaped my perspective and sharpened my view of global interconnections.

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