Berlin-based meal-kit delivery company Hellofresh slashed its 2025 earnings forecast, triggering a 5% stock plunge in after-hours trading. The firm now expects adjusted EBITDA of €415–465 million, down from €450–500 million, citing currency headwinds from a stronger euro against the U.S., Canadian, and Australian dollars. Operationally, H1 performance exceeded expectations, but exchange-rate losses erased gains. Adjusted EBIT projections also dropped to €175–225 million from €200–250 million.
Growth Slowdown Compounds Woes
The prepared-meals segment grew just 3.6% in H1, far below targets, prompting a revised revenue decline forecast of 6–8% (currency-adjusted). While management anticipates a late-year rebound from efficiency initiatives, investors remained skeptical. The company expanded its share buyback program by €100 million to €175 million through 2026, but analysts note the new EBITDA guidance falls below consensus estimates of €467 million, signaling potential further pressure ahead.
Ad
Hellofresh Stock: Buy or Sell?! New Hellofresh Analysis from September 28 delivers the answer:
The latest Hellofresh figures speak for themselves: Urgent action needed for Hellofresh investors. Is it worth buying or should you sell? Find out what to do now in the current free analysis from September 28.
Hellofresh: Buy or sell? Read more here...