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Nel ASA’s Strategic Pivot Amid Operational Headwinds

Dieter Jaworski by Dieter Jaworski
December 19, 2025
in Analysis, Energy & Oil, Hydrogen, Renewable Energy, Turnaround
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Norwegian hydrogen technology firm Nel ASA is navigating a critical strategic transformation. While the company is making a decisive bet on a next-generation electrolyzer platform, its core business operations are facing significant pressure. This divergence presents investors with a central dilemma: assessing whether the promised technological leap can sufficiently offset current commercial weaknesses.

Operational Challenges Cast a Shadow

Recent financial results reveal substantial strain on Nel’s day-to-day business. The second quarter of 2025 reported several sharp declines:
– Revenue fell 48% to NOK 174 million.
– New order intake plummeted 74% to NOK 71 million.
– The order backlog contracted by 40% to NOK 1.249 billion.
– Orders for alkaline electrolyzers collapsed by 94%.
– The company posted an EBITDA loss of NOK 86 million.
– Operational cash outflow amounted to NOK 121 million.

The operational picture was further complicated by the cancellation of a 40 MW alkaline electrolyzer order by Statkraft. In response, Nel has initiated workforce reductions and a comprehensive cost-cutting program to stabilize its financial position.

A Next-Generation Platform Takes Center Stage

Against this backdrop, Nel’s strategic future is pinned on its new pressurized alkaline technology. The company has finalized the investment decision to industrialize its Next Generation Pressurized Alkaline platform at its Herøya, Norway facility. This move concludes a development program initiated in 2018, transitioning it into the commercial phase.

Key project details include:
– Initial Production Capacity: Up to 1 GW
– Planned Investment: Approximately NOK 300 million before grants
– EU Innovation Fund Support: Up to EUR 135 million
– Targeted Commercial Launch: First half of 2026
– Volume Deliveries: Beginning in 2027
– Long-Term Capacity Goal: 4 GW per year

The EU funding is expected to cover about 60% of the relevant investment and operational costs, with an initial milestone payment exceeding EUR 10 million already disbursed.

Should investors sell immediately? Or is it worth buying Nel ASA?

Promising Technological and Cost Advantages

Nel asserts that its new platform offers substantial improvements over existing systems, which are central to its competitive strategy. The claimed benefits are designed to drive down the cost of hydrogen production:
– A footprint roughly 80% smaller than current systems.
– Capital expenditure reductions of 40–60%.
– Energy consumption below 50 kWh per kilogram of hydrogen.
– A modular, skid-based design that eliminates the need for separate buildings.

According to the company, full-scale prototype testing at Herøya has confirmed leading system efficiency. The modular architecture aims to simplify planning, logistics, and installation, thereby reducing both costs and project timelines.

Strategic Partnerships Provide Market Support

To bolster its market presence, Nel is actively pursuing collaborations. Samsung E&A has launched “CompassH2,” a hydrogen plant solution built upon Nel’s alkaline technology.

Furthermore, in November 2025, Nel secured a PEM electrolyzer order valued at over USD 50 million for the HyFuel and Kaupanes projects in Norway. The company also signed a letter of intent with HydePoint to jointly develop modular hydrogen systems for offshore and near-shore applications, potentially unlocking new maritime market segments.

The Critical 2026-2027 Horizon

The period spanning 2026 and 2027 represents a crucial test for Nel’s strategy. The company must successfully manage the commercial rollout of its new platform while simultaneously curtailing cash burn and rigorously implementing its cost-reduction initiatives. Balancing the EU-supported capacity expansion with ongoing operational pressures will be paramount.

With roughly NOK 1.76 billion in liquid assets, Nel currently possesses a financial buffer to navigate this transition. The next quarterly report, scheduled for February 26, 2026, is anticipated to provide critical insights into the progress of both the restructuring efforts and the technological shift.

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Tags: Nel ASA
Dieter Jaworski

Dieter Jaworski

About Dieter Jaworski From a numbers-obsessed child to creating his first investment newsletter. Even as a child, Dieter Jaworski's mother couldn't believe how fascinated he was with numbers. This early passion for mathematics and data analysis laid the foundation for a successful career in financial markets and investment analysis.
Areas of Expertise:
  • Quantitative Analysis
  • Financial Newsletter Publishing
  • Data-Driven Investment Strategies
  • Market Pattern Recognition
Dieter's unique approach combines his natural affinity for numbers with decades of market experience, providing investors with data-driven insights and practical investment strategies.

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