Netflix enters the new year with a more defined strategic outlook. Recent reports indicate that the board of Warner Bros. Discovery (WBD) is set to reject a revised, unsolicited takeover bid from Paramount Skydance valued at $108.4 billion. Instead, the leadership recommends shareholders adhere to the existing agreement with Netflix, solidified on December 5, 2025. For Netflix, this move secures one of the largest transactions in its corporate history, providing a foundation for its shares, which concluded a volatile year trading around $93.
Operational Performance and Strategic Moves
Beyond the merger and acquisition narrative, Netflix is posting robust operational metrics. A standout event was its NFL broadcast on Christmas Day (Lions vs. Vikings), which attracted an average of 27.5 million viewers in the U.S. market and 30.5 million globally. This performance surpasses traditional television broadcasters and reinforces the company’s ambitions in live sports.
Concurrently, Netflix is exploring new distribution channels for its premium content. The series finale of Stranger Things Season 5 is slated for a theatrical release through partnerships with AMC and other cinema operators, testing an additional revenue stream for its flagship intellectual property.
The WBD Acquisition: A Priority with Clear Advantages
The heart of the current development lies with the WBD board’s decision-making. Despite the nominally higher value of the Paramount Skydance offer—which includes a personal guarantee from Larry Ellison—the WBD directors are advocating for the Netflix deal. Their primary rationale centers on greater transaction certainty, citing the Netflix package as more predictable regarding financing and regulatory approval. The competing bid is viewed as carrying larger regulatory and financial risks.
The agreement with Netflix values WBD’s assets at approximately $82.7 billion in enterprise value, or $27.75 per share. Closure of the deal is currently anticipated in the third quarter of 2026. Upon completion, Netflix would gain control of Warner Bros. film and TV studios, the HBO and HBO Max brands, and key content libraries including Game of Thrones, Harry Potter, and DC Comics.
Share Price Action and Valuation Context
The prospective WBD acquisition is a dominant theme in Netflix’s recent stock performance. The share price ended 2025 at $93.76, marking a yearly gain of roughly 5.7%. However, looking at the prior six months, the stock recorded a decline of approximately 29%. This pullback was primarily triggered by investor concerns over the substantial $83 billion investment volume and potential regulatory stipulations.
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Key financial metrics include:
– Share Base: A 10-for-1 stock split executed in 2025 is already factored into the price.
– 52-Week Range (adjusted): $82.11 to $134.12
– Market Capitalization: Approximately $428.44 billion
– P/E Ratio (TTM): About 39.2
This valuation level reflects high growth expectations. Positive momentum is supported by price adjustments implemented in January 2025, which raised the Standard plan to $17.99 and the Premium plan to $24.99, alongside the expansion of its ad-supported tier. The ad-supported plan now targets over 300 million subscribers worldwide. Management’s medium-term goal is to achieve a $1 trillion market capitalization by 2030.
The competitive landscape highlights sector dynamics: WBD shares surged 170% in 2025, largely driven by the bidding contest, while Disney’s stock closed the year at $113.77, up 2.6%.
Analyst Sentiment, Technicals, and Upcoming Catalysts
The next significant catalyst for the stock will be the quarterly earnings report scheduled for January 20, 2026. Market attention will focus on details regarding the WBD integration plans and the regulatory review process, which is expected to involve an SEC examination lasting 12 to 18 months.
Analyst consensus remains largely favorable. Out of 47 market experts covering the stock, 68% maintain a “Buy” recommendation. The average price target falls within a range of $126 to $129, indicating substantial upside potential from current levels. From a chart perspective, the shares are consolidating near support zones around $93. The anticipated formal rejection of the Paramount offer could remove a major overhang of uncertainty from the market.
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