In a remarkable display of market demand, Chinese electric vehicle maker Nio has reported that its newly unveiled ES8 SUV is completely sold out for the next two years, with new orders now scheduled for delivery starting in March 2026. This surge in bookings for the flagship model, which occurred even before its official market launch, has provided a significant boost to investor sentiment.
Wall Street Responds with Upgraded Assessments
The unexpected sales performance has captured the attention of financial analysts. Citigroup has added Nio to its “30-day positive catalyst watchlist,” indicating expectations for potential near-term share price appreciation. In a separate move, Mizuho analyst Vijay Rakesh raised his price target for the stock from $6.00 to $7.00, while maintaining a Neutral rating on the shares. This builds on a wave of positive sentiment that began earlier in September when UBS upgraded its recommendation to “Buy.”
The catalyst for this renewed optimism is clear. The completely redesigned ES8, which began deliveries on September 21st—just one day after its official debut—has generated an overwhelming response from consumers.
Strong Demand Defies Fierce Market Competition
The scale of demand highlights Nio’s competitive strength. The company’s entire production capacity for the ES8 through 2025 is already fully allocated. This achievement is particularly notable given the intensely crowded Chinese EV landscape, where over 30 new electric models were introduced in September alone.
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Key factors driving the ES8’s success:
– A fully next-generation platform with significant technological enhancements
– An aggressive starting price point of approximately $57,100
– A firmly established brand identity within the premium vehicle segment
– A multi-brand strategy, including the Onvo and Firefly brands targeting the mass market
A Timely Rebound from Recent Challenges
This positive development arrives at a crucial moment for Nio, which had previously reported disappointing quarterly results at the beginning of September. The triumph of the ES8 has effectively shifted investor focus from past performance weaknesses to the company’s substantial future growth prospects.
The upcoming months will serve as a critical test. Delivery figures will reveal whether the initial excitement translates into sustained revenue growth. All eyes are now on Nio’s quarterly report scheduled for November, which is expected to provide definitive insight into the company’s position in the high-stakes race for EV market leadership.
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