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Niu Technologies: Domestic Strength Masks International Challenges

Robert Sasse by Robert Sasse
August 28, 2025
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Chinese electric scooter manufacturer Niu Technologies presents a complex investment case. While the company’s domestic operations are flourishing, its international expansion efforts are facing significant headwinds. The stock’s recent weakness, including a sharp decline yesterday, raises questions about whether this represents more than just a short-term market correction.

Strong Fundamentals, Conflicting Indicators

On the surface, Niu’s August quarterly report provided substantial reasons for investor optimism. The company achieved an impressive 33 percent revenue surge and returned to profitability after previously reporting losses. Unit sales across its electric scooter and two-wheel vehicle portfolio increased by 37 percent year-over-year.

However, a detailed examination reveals concerning geographic disparities. The company’s performance in its home market of China showed remarkable strength with sales exploding by 54 percent. This domestic success was dramatically offset by a 35 percent contraction in international operations. The company faces mounting challenges abroad, including U.S. tariff pressures and intense price competition in European markets. This growing reliance on Chinese market performance is becoming increasingly evident to market observers.

Should investors sell immediately? Or is it worth buying Niu?

Technical Indicators Show Diverging Signals

Recent trading patterns reflect this fundamental uncertainty. Since mid-August, when a clear sell signal emerged, the equity has lost considerable momentum. Yesterday’s session continued this downward trajectory with shares declining nearly 9 percent despite the fundamentally solid quarterly results.

From a technical analysis perspective, Niu shares currently face conflicting signals. Medium-term trend indicators remain positioned bullishly, while shorter-term technical patterns suggest additional downside potential. Critical support levels now sit at $4.26 and $3.90. A decisive break below these thresholds could trigger further selling pressure.

Balancing Growth Prospects With Operational Realities

The current volatility in Niu’s share price illustrates investor uncertainty between two competing narratives: impressive domestic growth and restored profitability versus disappointing international setbacks. The central question for investors remains whether Niu can leverage its dominant position in China to overcome international challenges, or if the company will ultimately remain primarily a domestic China story in the electric mobility sector.

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Robert Sasse

Robert Sasse

About Dr. Robert Sasse Accomplished economist, entrepreneur, and profound expert in financial markets. Dr. Robert Sasse holds a doctorate in economics and combines academic rigor with practical entrepreneurial experience. His deep expertise in economic relationships and unwavering conviction for a free-market liberal economic order drives his mission to provide investors with well-founded knowledge and guidance.
Areas of Expertise:
  • Economic Theory and Practice
  • Free-Market Economics
  • Entrepreneurship and Business Strategy
  • Investment Philosophy
Dr. Sasse's unique combination of academic knowledge and real-world business experience enables him to provide investors with comprehensive insights that bridge theory and practice.

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