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Apple’s Upcoming Earnings: A Crucial Test for the Tech Giant

Robert Sasse by Robert Sasse
January 24, 2026
in Analysis, Earnings, Nasdaq, Tech & Software, Trading & Momentum
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As Apple approaches the release of its quarterly financial results, a palpable sense of unease has settled over the markets. Despite a foundation of robust fundamentals, investors have been taking profits in recent weeks, driving the share price into a clear downward trend. The central question now is whether the company can meet the elevated expectations for the current quarter or if the recent period of weakness will extend further.

High Stakes and Lofty Expectations

The upcoming report, due after the U.S. market close on January 29, is set against a backdrop of significant investor anticipation. For the first quarter of fiscal 2026, consensus estimates point to earnings per share of $2.65, which would represent an approximate 10% increase year-over-year. Looking further ahead, analysts project full-year fiscal 2026 EPS of $8.15, a 9% rise, with another jump to $9.10 expected for 2027. These figures indicate that the market has already priced in substantial growth.

This pressure comes even after Apple posted convincing results in its previous quarter. For Q4 of fiscal 2025, the company delivered a clear beat:
* Earnings per share came in at $1.85, roughly 6% above the consensus estimate of $1.73.
* Revenue climbed to $102.5 billion, surpassing the targeted $101.2 billion.
* iPhone revenue increased by 6% to $49.03 billion.
* The installed base of active devices reached record levels across all product categories.

Diverging Analyst Views on the Pullback

The stock’s performance has been under pressure, shedding about 2.4% over the past week and nearly 9% over the last 30 days. It currently trades roughly 9% below its 52-week high, though it remains well above the annual low. This correction appears driven more by profit-taking and heightened expectations for the upcoming report than by any fundamental breakdown in the business.

Market experts are divided on what this weakness signifies. Goldman Sachs analyst Michael Ng views the decline as a potential entry point. He forecasts a significant iPhone surge for Q1 2026, anticipating:
* A 13% year-over-year increase in iPhone revenue.
* A 5% rise in unit shipments.
* A dramatic 26% revenue jump in China, following Apple’s recapture of the top smartphone market position there.

Goldman also cites potential tailwinds from product and cycle changes, including future growth from a planned iPhone Fold and a potential two-year iPhone release rhythm that could structure demand more predictably.

Should investors sell immediately? Or is it worth buying Apple?

In contrast, Morningstar maintains a more measured stance, assigning the stock three out of five stars. Their long-term fair value estimate sits at $240 per share—close to current levels—leading them to label the equity as “fairly valued,” neither significantly under- nor overpriced. They project an average annual revenue growth rate of 7% through fiscal 2030, with the iPhone remaining the core profit driver. Fiscal 2026, in particular, is expected to benefit from higher prices across the iPhone lineup and a strong upgrade cycle centered on the anticipated iPhone 17 generation.

Artificial Intelligence: A New Chapter with Google

A key narrative for Apple is its push into artificial intelligence, an area where it has faced criticism for lagging behind rivals. The recently announced partnership with Google aims to address this gap. The collaboration will see a new version of Siri powered by Google’s Gemini technology. Market observers estimate the annual value of this deal to be around $1 billion, with the goal of significantly enhancing the voice assistant’s capabilities and visibly upgrading Apple’s AI profile.

Morningstar expects Apple to address this topic explicitly in the upcoming earnings conference call, viewing the partnership as a critical step to avoid falling further behind in the AI race.

The Path Forward

With a recent closing price of $249.36, the shares reflect both the recent consolidation and a continued premium above the 200-day moving average. The immediate future will be shaped by key events:
* January 29: Q1 FY 2026 earnings release after the U.S. market close.
* January 29: Conference call with CEO Tim Cook and CFO Kevan Parekh at 5:00 p.m. Eastern Time.
* February 24: The 2026 Annual General Meeting, to be held virtually.

The ultimate driver will be whether Apple, on January 29, can confirm its ambitious profit and growth targets, thereby reinforcing confidence in its revenue dynamics, iPhone pipeline, and nascent AI strategy.

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Tags: Apple
Robert Sasse

Robert Sasse

About Dr. Robert Sasse Accomplished economist, entrepreneur, and profound expert in financial markets. Dr. Robert Sasse holds a doctorate in economics and combines academic rigor with practical entrepreneurial experience. His deep expertise in economic relationships and unwavering conviction for a free-market liberal economic order drives his mission to provide investors with well-founded knowledge and guidance.
Areas of Expertise:
  • Economic Theory and Practice
  • Free-Market Economics
  • Entrepreneurship and Business Strategy
  • Investment Philosophy
Dr. Sasse's unique combination of academic knowledge and real-world business experience enables him to provide investors with comprehensive insights that bridge theory and practice.

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