Memory chips have long been treated as a commoditised afterthought in the semiconductor ecosystem, swinging wildly between boom and bust. Micron Technology is shattering that stereotype. The stock has vaulted roughly 270% since the start of the year, and at a recent €995.60 it trades nearly ten times higher than its 52-week low of €90.64 set in August 2025. Yet the real story is not the price action — it is the structural overhaul of Micron’s business model that has turned the company into a gatekeeper of the artificial intelligence buildout.
The numbers for the third quarter of fiscal 2026 are breathtaking. Revenue hit $41.46 billion, almost four times the prior-year figure and well above the consensus estimate of roughly $35.9 billion. Even more striking is the non-GAAP gross margin of 84.9% — a level that surpasses even Nvidia, the reigning king of AI chips, which sits at 74%. Analysts attribute this margin supremacy not to higher shipment volumes but to raw pricing power. High Bandwidth Memory, the critical component for AI accelerators, is sold out through the end of 2026.
That pricing power is now locked into long-term contracts. Micron has signed 16 Strategic Customer Agreements that guarantee at least $100 billion in minimum revenue, some stretching as far as 2030. Customers have already paid roughly $22 billion in advance, $18 billion of which came in cash. These non-cancellable deals cover about 20% of Micron’s DRAM output and 33% of its NAND production. On the back of that visibility, Susquehanna has raised its price target to $2,000 — the highest on Wall Street — while Phillip Securities lifted its target to $1,870 and DA Davidson also set a $2,000 mark. Susquehanna expects Micron to generate more than $110 billion in free cash flow by fiscal 2027.
Should investors sell immediately? Or is it worth buying Micron?
The sheer scale of the prepayments is a testament to how desperate customers are for supply. Apple, for instance, has reportedly asked the US government for an exemption to buy memory chips from Chinese manufacturer CXMT, a company on the Pentagon’s blacklist. The irony is thick: the world’s most valuable electronics company is seeking permission to source from a blacklisted supplier because Micron’s stranglehold on the market gives it no alternative. According to Gartner, DRAM prices are forecast to rise 125% in 2026, while NAND flash prices are set to jump 234%. Apple has already hiked the MacBook Pro from $1,699 to $1,999, and the next iPhone 18 Pro could carry a surcharge of more than $200. Meanwhile, Micron is lobbying for even tighter export controls to cement its dominance.
For the fourth quarter, Micron has guided revenue of roughly $50 billion and adjusted earnings per share of $31. Of the 43 analysts covering the stock, 38 rate it a buy. The market capitalisation has ballooned past $1.2 trillion. Yet the stock dipped about 7% in the past week from its record high of €1,103.80, and the average price target of around €919 suggests the equity has already run ahead of consensus expectations. But with $18.3 billion in free cash flow generated in a single quarter, a 40% reduction in debt and a management committed to returning excess capital to shareholders, Micron is no longer playing the old memory cycle. The $22 billion in customer prepayments is not a loan — it is a down payment on a new era.
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