Norwegian hydrogen technology firm Nel ASA is taking decisive action to address persistent operational challenges in project execution. Despite a robust order book bolstered by recent major contracts, the company has faced hurdles in timely delivery. A newly established executive role aims to rectify this imbalance and bridge the gap between commercial success and project fulfillment.
A New Executive Focus on Execution
The strategic move involves the appointment of Birgitte Nordvik to the newly created position of Chief Project Officer (CPO), effective this month. This appointment signals management’s direct acknowledgment that securing new contracts alone is insufficient. Past delays in delivering electrolyzer systems have impacted customer satisfaction and raised questions about the scalability of Nel’s operations.
Nordvik brings more than twenty years of energy sector experience to the role. Her background includes tenures at industry heavyweights Shell and Equinor, and most recently as Vice President for Contract Management at Aker Energy. This expertise directly targets Nel’s identified weaknesses: procurement and the execution of large-scale projects.
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Robust Order Book Underscores Need for Action
The operational reinforcement comes at a critical time, as recent commercial successes have increased the pressure for flawless execution. Significant new orders were secured in the fourth quarter of 2025:
- A major contract in Norway with HyFuel and Kaupanes Hydrogen, valued at USD 50 million, represents the largest single order for PEM equipment in the company’s history.
- Nel was selected as the technology supplier for the Enova-supported projects led by GreenH.
- Existing customer H2 Energy placed its third follow-on order for containerized electrolyzers in Switzerland.
Shifting Emphasis Toward Profitability
Third-quarter results, released in late October, highlighted the challenging market environment facing the sector. With the new CPO in place, the corporate focus is now shifting from pure revenue generation to the efficient processing of its order backlog. Investors will closely monitor upcoming quarterly reports for measurable improvements in project delivery speed and margin stability resulting from this new leadership structure.
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